Isfe endorses UK games industry campaign to get parents to turn on family controls on video games

The UK Interactive Entertainment Association (Ukie) has today launched the Get Smart About P.L.A.Y campaign encouraging more parents and carers to use the tools that are provided to manage screen time and in-game purchases on video games consoles.

ISFE CEO Simon Little said: “As an industry, we take our responsibility towards our players, and our younger players in particular, extremely seriously. Our members have a proven track record in protecting minors and we are at the forefront of raising the bar in harmonised self-regulation and responsible game playingISFE and its members do this through several tools: PEGI age ratings and descriptors, parental controls tools where parents can limit or block spending, set game play time and control online interaction and privacy settings, and regular campaigns at national level, such as this excellent one from Ukie.  Both industry and parents have a responsibility to ensure an enjoyable and safe game playing environment for children.”

Information on national campaigns in other European countries is available here.

Information on Ukie’s new campaign is available here.

https://www.isfe.eu

Twitter: @ISFE_Games

Video game players are at the heart of what we do.

ISFE ensures that the voice of a responsible video games ecosystem is heard and understood, that its creative and economic potential is supported and celebrated, and that video game players around the world continue to enjoy great gaming experiences. 

Hot this week

Antwerp-Based AI Automation Agency Wouters Automation Launches AI-Powered Systems for Modern Businesses

Wouters Automation, an Antwerp-based AI automation agency, has launched...

United passenger flights carried Israeli weapons components, investigation finds

A paper trail linking thousands of shipments to Israel’s...

Iran’s strikes force a reckoning for America’s Gulf AI ambitions

Iran’s attacks on Amazon’s Gulf data centres have exposed...

La sella open 2026 opens its fourth edition with an emotional opening ceremony in tribute to carmen alonso

La Sella Open 2026, the Ladies European Tour event...

50 children feared trapped in Gaza collapse as Israeli restrictions obstruct rescue

People are reported alive beneath a building damaged by...

Topics

Antwerp-Based AI Automation Agency Wouters Automation Launches AI-Powered Systems for Modern Businesses

Wouters Automation, an Antwerp-based AI automation agency, has launched...

United passenger flights carried Israeli weapons components, investigation finds

A paper trail linking thousands of shipments to Israel’s...

Iran’s strikes force a reckoning for America’s Gulf AI ambitions

Iran’s attacks on Amazon’s Gulf data centres have exposed...

50 children feared trapped in Gaza collapse as Israeli restrictions obstruct rescue

People are reported alive beneath a building damaged by...

Ed Sheeran’s own band quits his tour after Macklemore’s firing over Gaza protest

Beoga’s departure, alongside withdrawals by Finneas, Aaron Rowe and...

Acorn Insurance Brings Household Insurance onto ICE Policy to Support Personal Lines Growth

New digital quote-and-buy and PCW launch demonstrates business-led configuration...

Related Articles

Popular Categories

spot_imgspot_img