- David Haye, former World Heavyweight and Cruiserweight Champion, has teamed up with Highbet as their newest brand ambassador, in a deal brokered by Nick Hunter of P11.
This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career, and passion for excellence with Highbet’s state-of-the-art online gaming experience.
Launched in 2021, Highbet is a dynamic online gambling platform offering an extensive sportsbook alongside over 2,000 slots and table casino games. At its core, Highbet is deeply committed to responsible gambling, creating a safe and enjoyable environment for its customers.
David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.
In 2008, Haye captured the WBA, WBC, WBO, and Ring Magazine titles to become the unified cruiserweight champion of the world. A year later, he famously moved up to the heavyweight division to challenge the colossal “Beast from the East,” Nikolay Valuev. Despite being outweighed by 100 pounds and facing a 7-foot-tall opponent, Haye’s skill and determination secured him a victory in what was hailed as a real-life “David vs Goliath” moment.
Now, Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes, and surprises that redefine the customer experience.
David Haye shared his enthusiasm for the partnership, saying:
“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me.
The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion.
Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans.
This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together.”
Luis Alberto López Acuña, Chief Executive Officer of Highbet, said:
“We’re absolutely thrilled to welcome David Haye as our brand ambassador at Highbet. When we recently met him face to face, we could instantly recognise his great interpersonal skills and humanity. David is not just our ambassador; he is one of us! His strength, resilience, and determination perfectly align with the values we uphold at Highbet, and we believe he will help us elevate our presence in the UK market. This is just the beginning—big things are coming, and we can’t wait to share them with our customers.”
